Discover how to use MSN to reach 4.7 million New Zealanders a month plus download our Media Kit, Rate Card, or Advertising Specifications. If you need more information, contact us at sales@msn.co.nz
For high-impact advertising specifications please contact adops@msn.co.nz
Contents
About MSN
MSN New Zealand manages the msn.co.nz network, including the Windows Live Hotmail, Messenger and Windows Live Sharing services. MSN also represents several other sites, including Cleo, Hoyts, Ticketek and MenuMania in New Zealand.
The MSN network contains the very best of local content from a variety of highly respected sources. With news headlines and network highlights at your fingertips, msn.co.nz leads users through some of the country’s best stories.
There are more than 1.1 million Hotmail users and more than 455,000 Messenger users.
MSN NZ is 100% owned by ninemsn in Australia, providing exceptional expertise and experience to the NZ market.
Why online?
- Your consumers are online! 2.4 million New Zealander’s go online on a daily basis and regular users spend an average of 645 minutes online per week.*
- 3.6 million NZ users are online – that’s 90% of the population*
- NZ users online grew 7% year-on-year*
- Online is an effective and cost-efficient medium that allows marketers and their customers to engage in a rich dialogue. Marketers can develop deep insights and consumers can select information that will actively shape purchase decisions.
*Source: Nielsen Online
Why MSN?
- The MSN network reaches more than 4.7 million Unique Browsers every month*
- Over 50 million page impressions per month*
- More than 1.1 million Windows Live Hotmail users in NZ**
- More than 455,000 Windows Live Messenger users in NZ**
- 89% of MSN users return within 1-3 days of their initial visit
- 88% of MSN traffic is domestic
*Source: Omniture July 2010, excludes Hotmail and Messenger
**Source: comScore My Metrix September 2010
Our network
MSN News & Sport
This a reliable and up-to-the-minute source, harnessing the power of New Zealand's leading newspaper The New Zealand Herald and TVNZ video content.
msn.co.nz and nzherald.co.nz have formed a co-branded news site - msn.nzherald.co.nz. Accessed only via msn.co.nz, the site means 1.5 million MSN customers can now follow news stories as they develop throughout the day directly from the MSN Network. This partnership enables advertisers to reach a wider audience from the best of both brands.
Our Live Scores site keeps Kiwis up to date with the latest results from national and international sporting events, while the Virtual Sports competition gives football fans a chance to win prizes by predicting the outcome of all the big matches and creating their own fantasy teams.
MSN Lifestyle
This site gives users the latest information on health, fashion, beauty and wellbeing, food and home & gardening sourced from ACP magazines and has an Astrology section featuring horoscopes, astrological and mystical content and an area for tests and quizzes.
Health Hub
New Zealand’s newest health site features fresh, current news and practical ideas, daily meal and exercise plans, qualified tips and expert opinions from a team of health professionals, including dieticians, naturopaths, fitness trainers and midwives, connecting you to a community of like-minded people.
MSN NZ Men
Targeting the boys, the site offers a great mix of babes, sports and men's health and style content utilising partners including Ralph magazine and AutoTrader.
Beauty Clique
Introducing MSN’s newest offering within our popular Lifestyle category, Beauty Clique is a definitive guide to skincare, hair care, make-up and celebrity trends.
MSN Recipe Finder
New Zealand’s newest recipe site sits within the MSN Lifestyle category and features recipes from: Taste, The Australian Women’s Weekly, Woman’s Day and the MSN audience. Our content provides inspirational ideas for a mid-week meal, low-fat recipes for the health conscious and entertaining ideas for foodies who love to cook.
CLEO.co.nz
Packed with features to help visitors navigate their way around relationships, fashion, sex and beauty, this is also the online home of Cleo Bachelor of the Year.
MSN Money
Money is MSN’s consolidated finance destination providing unbiased advice, tips and tools.
This category provides news, expert advice and calculators to help readers deal with everyday financial situations.
MSN Travel
The Travel site brings together the best destination guides, travel features and video with travel planning tools and booking engines to enable travellers to dream, research, book and plan their domestic and international travel.
MSN EntertainmentFIX
EntertainmentFIX is the destination for the latest news and gossip from Hollywood with frequently updated blogs, slideshows and videos delivering constant celebrity updates. Our gig guide, powered by Eventfinder, covers all regions and event categories. The Games site features the best game downloads available in one safe, easy to use environment — visitors can either download a free trial version or purchase their favourite full game.
Ticketek
The popular Ticketek website offers real-time transactional ticketing for a wide variety of live entertainment, sporting events and festivals across New Zealand.
Hoyts
Raise awareness and create engagement within this real-time transactional ticketing environment. Show up amongst the stars with the highly engaged audience
Seek co-brand
Seek is New Zealand’s number 1 site for jobs, employment, career and recruitment.
MSN consumers click through to the job website via the MSN Network. This partnership enables advertisers to reach a wider audience from the best of both brands.
Match co-brand
Match.com offers a fun and secure environment for people to meet each other. It’s also a great place to build engaging friendships that can lead to lasting, offline relationships.
This is the world’s largest online dating website, with more than 8,000,000 users.
Realestate.co.nz co-brand
Obtain maximum exposure and superior cut-through via the extensive content on msn.realestate.co.nz, the official New Zealand real estate website.
MenuMania
MenuMania is New Zealand’s busiest and most popular dining website. The community of over 160,000 diners who use MenuMania every month, centres around a comprehensive database of 10,000 restaurants, cafes & takeaways around NZ. The site is updated by the people, for the people – with comments, photos, reviews, menu options and more, free for diners to browse.
Everybody
Everybody is New Zealand’s leading health information portal which provides useful and accurate consumer health information.
Windows Live
The new Windows Live Sharing combines Hotmail and Messenger with the fun and connection of social networking to create a fully loaded life networking suite. The suite offers targeted advertising in a variety of formats.
Windows Live Hotmail has been redesigned to look and feel cleaner, as well as offering a better choice of advertising units, including both a Skyscraper and Medium Rectangle.
The new Windows Live Messenger offers advertisers ad-served tabs, rotating conversation text links and exciting display pictures and emoticons.
MSN Today – A high impact placement commanding attention and encouraging targeted users to interact with your message.
Third Party Ad networks
MSN NZ has partnered up with key sites and ad networks to assist advertisers in reaching their audience as part of a MSDR campaign.
An indicative list of these partner sites is listed below
Hoyts NZ www.hoyts.co.nz
Ticketek NZ www.ticketek.co.nz
MenuMania www.menumania.co.nz
Everybody www.everybody.co.nz
TVNZ www.tvnz.co.nz
Viacom ad network
Excite Media ad network
Ad Meld ad network
Gorilla Nation ad network
DNS ad network.
If you wish to opt your campaign out of any of these sites or networks please contact our MSDR campaign manager Joash Dass - josh.dass@msn.co.nz
MSN case studies
We showcase some of the successful online campaigns MSN has created for clients.
News
Real estate
Cars @ Autotrader
Dating @ Match
Jobs @ SEEK
DVDs @ Fatso